Blogging B2B – Get Some Authority

More and more companies are choosing to blog on their sites. Whatever industry they’re in you’ll find a collection of blogs that are the flagship of the industry. Competition look at these blogs for advice and insight, despite being a relatively similar company with regard to size, turnover etc. What does this blog have which gets their competitors reading it?
Two things…

…Authority and reputation!

Good blogging in B2B can be an incredibly powerful and pursuasive tool. If you have authority and reputation online you are in the driving seat. You could be a small business, but if your online presence is fighting above it’s weight, you instantly become an industry figure and one which usually is able to provide a service with lower overhead costs.

Your online reputation takes time to create and requires consistant commitment for it to succeed.

How to build Authority
Building authority is therefore the aim of the game. If you become an authority online, it is the quickest and highest ROI return for your companies brand.

So how do you build it?

You simply need to produce quality content and contribute to the industry better than anything else.
If your company provides a service, write about it, tell people industry secrets and report about any industry news. Equally interact with other industry blogs. If you disagree with a particular article someone has written, write a reply and link to it from the original post.

People won’t know who you are if you don’t put yourself out there!

Quality Content
The importance of quality content cannot be emphasised enough in B2B blogging. If you can consistantly produce content which is valued by the industry, they will continue to come back for more. Generating this content requires skill and knowledge, your entire team needs to show that they have the ability and technical know how to be industry leaders.

Ultimate Linkbait

Linkbait is a term used in the blogosphere to describe content that gets people talking and linking. This linking can occur if something is funny and shocking, people want to tell their friends about it and do so through links. In B2B you can’t tell jokes all of the time. The best way to link build within an industry community is to produce content that the community want to read, watch or listen to.
If you produce quality content you will gather links from industry sites. For SEOers out there, we don’t have to think a lot about how much of a good thing that is.

Regularly creating useful content is the best way of becoming bigger.

Conversation
Who do you notice at a party, the quiet guy in the corner or the guy talking to everyone about interesting topics, not only is he smart but he values your opinion and agrees and disagrees with confidence. Being a social commentator online requires a lot of industry knowledge and interaction and people can recognise that in comments, articles and tweets etc.

Be the guy everyone wants to talk to. Don’t open your mouth and sound like a fool, but equally, don’t eavesdrop on peoples conversation and remain silent. How many times have you read an article, had an opinion and then not put any comments. Contribute! (Preferably below)

If you want to discuss your business contact me today through the contact us form or leave a comment. Bloggers don’t bite!

There are no posts related to Blogging B2B - Get Some Authority .