Posts In Category Copywriting
Writing effective emails to directors
on August 6, 2010 by admin in Copywriter News, Email, Comments (0)
This week I have the pleasure of producing an invitation email to send to some of the countries most powerful people. Chief execs, directors, heads of IT etc. This has […]
Hooray! Top at last! Professional copywriter does SEO too!
on August 3, 2010 by admin in Copywriter News, Copywriting, SEO, Comments (0)
I have a confession to make! I haven’t blogged in months! With many personal things going on and the fact that my desire to write has been at a scarily […]
The difference between b2b and b2c content is…
on April 15, 2010 by admin in Copywriter News, Copywriting, Comments (0)
People often ask the difference between writing for b2b and b2c. They share the same endgame and goal, but the style in which this is achieved is completely different. Great […]
Writing titles – know your audience!
on April 8, 2010 by admin in Articles, Comments (0)
A good title or subject line can be the difference between people reading and clicking through to your article or product and not. Looking on digg will show you the […]
The real definition of link bait.
on April 6, 2010 by admin in Copywriting, SEO, Comments (0)
I’ve been considering the benefits of link baiting in relation to quality links, human traffic and ultimately conversions. Link bait by definition, attracts people to link to a particular article, […]
Write healthy copy. Join a gym!
on April 4, 2010 by admin in Copywriting, Comments (0)
My apologies for the blatant link bait title! But hey! It got you here! I’ve just joined a gym for the first time in my short and relatively uneventful life […]
I want to be a writer, the brain said.
on March 30, 2010 by admin in Copywriting, Comments (0)
I’m sure through any writer’s life there is a point when the brain decides, “that’s it, I want to be a writer” be it fiction, technical, hell even copy, there […]
Write like Danny Devito – SHORT.
on March 22, 2010 by admin in Copywriting, Comments (0)
People are lazy! We buy things that make our lives easier, washing machines, vacuum cleaners and cars not to mention costly surgical procedures which could be solved with some light […]
Agency copywriters beware! If you find it boring. Don’t let your readers know!
on March 16, 2010 by admin in Copywriting, Comments (2)
I’ve just finished work today, teaching my budding copywriter understudy about the beauty of copywriting. We mused over writing about luxury holidays in the maldives and spoke about creating emotion […]
Agency Side or Client Side? Discuss.
on February 28, 2010 by admin in Copywriting, Comments (3)
Which side are you on?? I’ve recently made the transition from agency to client and I’m looking forward to the different challenges that client side is going to offer. As […]