5 elements of SEO Copy

I thought I’d kick the blog off with 5 elements of SEO copy.

Firstly before I get into the list I first want to share a couple of words of wisdom (rants) about SEO copywriting.

1. Content is King – original content is great content

2. Users buy not SE – although Google et al may love your copy make sure people like it more – people read and buy! not Google!

3. Search Engines are not fans of your work  – sure regular content gets SEs coming back to crawl your site, but they aren’t fans! Humans are fans!

Thats it, I’m going to attempt to give a couple of pointers every post to get the stress levels down and chip in my 2 cents……..Enjoy!

1. Titles

If someone knew the recipe for the perfect title – they’d be millionaires, The title to get people to read, open or buy are simply vital to sucessful copy and thats even before the content has be written. Onsite titles and meta data equally show their importance in relation to communicating the content of the article/site to the Google gang!

2. First Paragraph

Having keywords in your initial paragraph/sentence is vital for a sucessful SEO strategy, as research has shown that Search Engines weigh initial copy as valuable copy and in cases without Meta Description information can be used in the SERPs. With regard to the Human experience, after reading the first paragraph, people will have instantly decided whether to click off or read on. We really want “read on”!!

3. Related Words and Phrases

Related words are vital to good copy giving SEs and peopl alike the opportunity to relate to words they are familiar with. Google’s keyword tool shows words that it believes are similar to certain keywords. There we are! your word list is ready and waiting and by the way search engines are now using context relation algorithms to decide the meaning of the content.

4. Be Specific

Copywriting is all about giving the reader the opportunity to realise that they need your brand/product/service. Be specific and demostrate relevancy and allow the reader to enjoy your dynamic copy, giving them information on your brand/product/service without slowing them down with bland terminology.

One of the hallmarks of great copy is specific, descriptive words in lieu of bland general terminology. Specificity aids the reader by clearly demonstrating relevancy, allows for more dynamic copy, and provides opportunities to increase the general on-page keyword frequency. Make sure to employ your specific keywords when feasible within the context of the copy, rather than rely on generic wording.

5. Lists of 5 are better than 4 or 6

Lists of 5 often are more informative than 4 and 6. Fact!

There are no posts related to 5 elements of SEO Copy.