Copywriting SEO – keywords and more…

I thought i’d write a little article about copywriting with seo in mind and how it can be done effectively. Firstly, the keyword phrase “copywriting SEO” has the most traffic out of many copywriting KW terms, I thought i’d put it in to see if I can get a page ranking for the term “copywriting SEO”. (Elephant in room)

Writing seo friendly copy is all about getting the balance right, giving search engines what they want and getting your message across to readers. I’ll look at each party separately as they both need your undivided attention.

Google et al

Firstly, Google in particular are closing the gap between search engines and humans, trying to reach the holy grail which is, “what is good for search engines is equally good for readers” for example, they announced a while back that they have disregarded meta keywords as an seo attribute, yet still place a great deal of emphasis on meta descriptions, this is due to the fact that users see meta descriptions and not meta keywords, similarly Google are using page loading times to attribute SEO compliancy, again because users are browsing using mobile technology, where heavy java and chunky coding simply will take to long to load up.

The kind guys at search engine journal announced this boldly last week, although the rest of the SEO community found this in webmaster tools months ago!

With this in mind it is making copywriters focus on what the internet is all about, information! Original content, video and image media and social media has never had so much value under SEO, aligning both human need with search engine compliancy.

People with the money – humans

Writing for humans is the paramount of all online content, without which you wouldn’t be writing at all. This needs to have slightly higher priority than search engines in my opinion as the internet allows different channels to get traffic to your landing page. Your landing page better be good otherwise you won’t get goal conversions, no matter how many people visit your site.
Optimising media for humans is very similar to search engines. If you imagine that through browser issues, visitors cannot see images or video, only the text attached to the content, you’d want that content to contain information helpful for humans to still understand what the image/video contained. This form of media is as important as ever now that search engines are including the content in the SERPs.

There are no posts related to Copywriting SEO - keywords and more....