I’ve just finished work today, teaching my budding copywriter understudy about the beauty of copywriting. We mused over writing about luxury holidays in the maldives and spoke about creating emotion in order to create the “wish you were here” approach.

Unfortunately after the morning’s luxuries were over it was time for writing about kitchen bins. 5 microsites about kitchen bins! I could tell instantly that the vision of copywriting didn’t quite match the rose tinted view. Shame! As she’s a damn good writer!

It got me thinking however, can copywriters get bored, and if so how can we hide it from our readers?

Btw – excuse me for lack of images and limited formatting – blogging ala android!

I wonder if we are tired of writing about a certain topic if it would show in our copy and our lack of enthusiasm would be passed on to the readers?

Unfortunately I think I’ve seen examples (not in my own writing obviously) of writers who have literally lost the will to write! Lost enthusiasm and lost focus. I’m sure that if I noticed it and didn’t act (either buying or suggesting to friends etc) I wondered how many people simply closed the window without a digg or mixx.

Does the ability to avoid this pitfall make the difference between a good copywriter and a great copywriter?
I have to say I think it does. The ability to remain enthused about a campaign is integral to a successful career as a copywriter. Both client side and agency offer levels of boredom. It is up to you to take that energy and create something good. 

A passion for writing helps!