The real definition of link bait.

I’ve been considering the benefits of link baiting in relation to quality links, human traffic and ultimately conversions.

Link bait by definition, attracts people to link to a particular article, image, video or any other form of digital media, ebooks or audiobook also work really well!
From an SEO perspective link bait can generate links to your site/page with the visitors and users doing the link building for you. They may want to tell their friends about it and social bookmark it, they may want to comment on it and write in their own blog referencing the source.
If a video they may want to embed it on their own site, in short, the options to link to the content is easy and in abundance.

The difficulty is creating attractive link bait.

How to create linkable content?

This is the million dollar question, how do we get our customers to tell their friends about our product? Link bait goes some way in achieving the marketing holy grail.
There are certain categories that link bait can fall into which is a guarantee to be linked to.

Something funny – if I find something funny, I’ll tell my friends about it. Memes on the internet can grow so quickly, with a clever and amusing idea. Just look at the top videos on youtube, the famous ones etc I bet each one you can remember was funny!

Informative/helpful – people like useful content too! A how to guide, or hints and tips will get people linking asap, unlike a funny video, how-tos are industry specific in a sense that if you write a how to guide about a element of you industry, people will see you as an authority, other industry experts will begin to engage with you, allowing you to build online friendships, increasing linking to your site as well as the how to guide! – plus it feels good to be an industry expert, it increases your reputation! That is worth its weight in gold!

News and opinion – naturally people are demanding new information and industry news daily, here is an opportunity for you to report on industry news or show a balanced view and opinion on the subject matter. Unlike the other examples above, news and opinion needs to be produced quickly. If a new product is put to market you need to be speculative content prior to release, showing anticipation for the product, because if you’re interested in the new release, everyone else will be to!

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