Top 10 techniques for Copywriters

1. The average length of a sentence is 16 words (don’t be too lengthy).

2. Using both short and long sentences can give your writing momentum and rhythm.

3. Dividing long sentences into two keeps the content slick and direct. Use connections to flow from one to the other.

4. Be tough! Keep flowery words away as they only dilute what you are trying to say. If you don’t need, get rid! Business is famous for long winded explanations and descriptions. Avoid at all cost.

5. Sales writing is a difficult art. Keeping the readers attention is vital, get them to read the next sentence is your main objective and getting them to act is your goal.

6. Long paragraphs are often found in novels and prose, not sales copy, keep it brief, keep it neat.

7. An eloquent vocab isn’t vital in marketing copy if anything it is unnecessary, don’t confuse or scare off readers.

8. Look on the bright side, people are more likely to act when inspired, motivated or enthused. Inspire your readers, keep negative thoughts out!

9. Use action words to get your readers excited and keep them reading!

10. Ask the reader a simple question early on they’ll say ‘yes’ to. This will get them agreeing with what you say and therefore will be on your side when you recommend a call to action.