Write healthy copy. Join a gym!

My apologies for the blatant link bait title! But hey! It got you here!

I’ve just joined a gym for the first time in my short and relatively uneventful life (24+ years) and I’ve noticed the amount of energy I now have at my disposal is abundant, improving my thought processes, enthusiasm and more importantly reducing writers block (3-4pm especially) so I can continually produce great content, come up with new ideas, and feel enthused over the mundane.

Now granted I’ve had a powerade and redbull after training, but my energy is created in the gym rather than the sugar+ caffeine combo.

So how can the gym help copywriting?

With a long day behind you, you’ve had a dozen creative meetings, you’ve produced copy which could do with some tweaking, and you’ve seen the scale of the task ahead, energy and morale may be at an all time low. Built up tension and stress flows through your body, inevitably making it difficult to sleep…..and the process starts over again.

The need to release the stress is an absolute must, some people will get blind drunk at the weekend, which inevitably doesn’t do the body any good and is more of a distraction than a cure.

However, the gym is a perfect solution, it allows you to vent frustration, work up a sweat, and get rid of the stress that you’ve accumulated through the week.

Sure the gym costs the same as another contract phone, but hey the benefits outway that 10 fold, plus with £30 riding on it every month, you almost force yourself into it (which is nothing but a good thing I might add)

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