Writing titles – know your audience!

A good title or subject line can be the difference between people reading and clicking through to your article or product and not.
Looking on digg will show you the potential of a good title.
Similar articles about the same story, containing the same views and reputation can differ greatly in CTR simply because one title compelled people to click over the other.

There are many ebooks, articles and blogs dedicated to teaching you how to write good titles and if I’m honest I think they’re a bit of a sham, similarly to “link bait generators” and other “systematic” attempts at suceeding at copywriting, the information tends to be generic and more common sense than words of wisdom.

The one element that these magic bullet solutions fail to acknowledge is the fact that every blog or article has many differences, each effecting the way an article is produced and received.

Purpose
The purpose of your article will instantly effect the decision of the title, if you are selling, informing or just voicing an opinion you have to create a title that reflects the content.

Location and style
Wherever you are publishing your content obviously reflects the style of writing and how the content is put together, if you are blogging for a hedge fund magazine site or a festival blog will differ greatly and has a serious influence on your voice and writing style which effects the way your title is written.

Most importantly – YOUR AUDIENCE
If you understand your readership, you’ll know what will get them reading. Your copywriting should be targeting your audience anyway so producing a title for your audience should be easier. “What will get them clicking and reading?” if you still struggle with the title after asking the question, you need to ensure that you know your target audience, you can’t writing for them if you don’t know what they want to read.

Know your audience well enough and the titles will be simple.

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